Motory Automotive
Motory Automotive
Year
2021
Platform
WordPress
Deliverables
- 35+ page site
- Custom contact forms
- Fully-responsive site
Brief
Specialising in the finest of luxury cars, Motory Automotive services the pinnacle of automotive excellence across Melbourne. Azul was tasked with upgrading the previous site to ensure the branding would reflect the high class touch-of-care that goes into every car service.
The Steps
- Recreate brand identity
- Design website layout
- Fix store items
Solution
The website was shifted from a previously multi-coloured and randomised look, to a well-purposed and refined black and white backdrop. This refinement of colour scheme resonated with the sophistication of the car manufacturers Motory associates itself with. Selective use of colour was reserved for images only, highlighting the end product that clients will be focussed upon when experiencing the site.
Additional pages were introduced for all services, adopting strong SEO-friendly language to produce favourable search engine results for the website and associated site traffic increases. Contact forms were customised for each enquiry to create a simpler experience for the administrative side.
35
Unique Pages
10
Custom contact forms
From the Client
“Azul helped bring the Handworks brand a new look while maintaining a classic feel. The new site has been great for our customers and converted a lot of sales!”
Outcome
In order to provide a complete site for the client, our team presented a wireframe of all the required pages, imagery and additional assets that would be required to achieve the site that Motory deserved.
On completion, our friends at Motory received a 30+ page website, with an intuitive navigation. In order to provide a smoother contact experience, contact forms for specific topics were placed on different pages. This creates a seamless experience for customers, and a straightforward backend process for the Motory team. Just like all of our sites, Motory is fully responsive on all devices.
The site has helped to bring a luxury image to, befitting for a brand like Motory, to the internet.