- 30+ page site
- Consistent branding
- Fully-responsive site
Developing an accessible online store
Handworks, a Melbourne-based family-run business, prides itself on offering an old fashioned tactile shopping experience offering high quality hand made paperware, giftware, candles and cards.
Handworks wanted a fresh spark to revive their existing Shopify site and reflect the artisanal hand curated collection of their treasure trove product range.
To express this in store experience, Azul interpreted the concept of ‘hand made’ through hand painted watercolour balloons which float across the home page, together with a colour palette and typography updates. To enhance user-experience, Azul designed a new navigation system made to simplify browsing the store and optimised searchability of the extensive product range.
“Azul helped bring the Handworks brand a new look while maintaining a classic feel. The new site has been great for our customers and converted a lot of sales!”
A complete facelift
Azul built a website that systematically reorganised the stock and inventory to support a simpler shop and search functionality. Watercolour painted balloons animated across the home page celebrate the hot air balloons that suspend from the ceiling of the shop, and help to give an artistic touch expressing the soul of this family run toy store.
In addition to the new website, Azul brought forward a rebrand of the Handworks logo and colour palette. The new logo adopted a typewriter-styled typeface, a nod to the roots of Handworks. A simple symbol, drawn from the wordmark, is used on the mobile version of the site.
As part of the rebrand, it was important to bring across the simple yet bespoke nature of a brand like Handworks to the forefront. More earthy tones were selected as the accent colours throughout the site to resemble the calm feeling Handworks’ stores bring to customers.
The first format is the primary format, used for the majority of branding. The symbol is used for smaller elements, such as icons.