Handworks

Client
Handworks
Year

2022

Platform
Shopify
Deliverables
  • 30+ page site
  • Consistent branding
  • Fully-responsive site

Developing an accessible online store

Handworks, a Melbourne-based family-run business, prides itself on offering an old fashioned tactile shopping experience offering high quality hand made paperware, giftware, candles and cards.

Handworks wanted a fresh spark to revive their existing Shopify site and reflect the artisanal hand curated collection of their treasure trove product range.

To express this in store experience, Azul interpreted the concept of ‘hand made’ through hand painted watercolour balloons which float across the home page, together with a colour palette and typography updates. To enhance user-experience, Azul designed a new navigation system made to simplify browsing the store and optimised searchability of the extensive product range.

Colour palette

As part of the rebrand, it was important to bring across the simple yet bespoke nature of a brand like Handworks to the forefront. More earthy tones were selected as the accent colours throughout the site to resemble the calm feeling Handworks’ stores bring to customers.

Lovely Lilac

#dbbadd

Earthy Orange

#b65028

Blue Night

#011727

Wordmark

The first format is the primary format, used for the majority of branding. The symbol is used for smaller elements, such as icons.

2000

Unique Products

10

Content pages