Eminent Australia
Year
2022
Platform
Deliverables
- Custom member platform
- Fully-responsive site
- Creative landing pages
Brief
Eminent Australia was created with the intention of giving Australians the opportunity to win incredible rewards while accessing unique discounts to desired stores, restaurants and experiences. In need of a new website to a poorly built previous website, they turned to Azul Digital.
The Steps
- Recreate brand identity
- Design website layout
- Fix store items
Solution
Our team recognised the importance of creating a platform that is trustworthy and welcoming for a brand like Eminent. We began with a rebrand strategy for the logo and colour palette, and followed with a complete redesign and structure of the website.
Colour palette
As a new leader in luxury item giveaways, it was important to match the colour palette to the name and prestigious prizes.
Crown’s Gold
#b28a54
White
#ffffff
Black
#000000
Wordmark
The first format is the primary format, used for the majority of branding. The symbol is used for smaller elements, such as icons.
From the Client
“Azul have been super helpful in getting Eminent on track to becoming a serious community. Thanks for your help guys!”
Outcome
Eminent Australia received a website that was worthy of a new launch, and has seen plenty of new members join their luxurious system.